Wow. I just had the most amazingly productive and insightful PR/Build Your Brand workshop with Tamara Edwards of Tamara Edwards & Co. (We connected when she was nominated for our 2019 Pay-it-Forward Women's Leadership Award nominees!) ... Up until this point, I had spent countless hours trying to hone my message and work I do.
But there was something missing from all the advice I was getting. I couldn't put my finger on why it wasn't working or why I was so resistant to the recommendations. What was the difference? Tamara understands strategy. Up until this point, all the advice was focused on tactics.
As a leader who serves leaders, I know what happens when you try to slap a lot of tactics together without strategy - you just add more and more tasks, with very little intentionality or pruning of unnecessary energy. It becomes a highly inefficient process and outcomes are negatively affected.
I had become overwhelmed with tactics without any external guidance on strategy. In comes Tamara. She helped me step away in order to step back in. She gave me the desperately needed framework to fit all my ideas into a more cohesive strategy for my business. - Mira
TE&Co. hosted a personal branding workshop that piqued my interest earlier this year. I was surprised at how much I walked away with after the session. The exercises were super helpful and provided clarity about my North Star.
Tamara was relatable, very funny and knowledgeable. Her content calendar exercise was exactly what I needed to really keep my company’s North Star front of mind.
I recommend this workshop for anyone who is serious about creating an authentic brand. Not only will you get a ton from the in person Session but you’ll have work to do that pays dividends if you follow the template. - Ariel
